STRATEGIC COMMUNICATION
In contemporary interconnected and fiercely competitive global landscape, effective Strategic Communication (STRATCOM) is essential for safeguarding reputations, advancing interests, and realizing objectives. The constant information flow and rise of social media necessitate agility in managing perceptions among key audiences and stakeholders. Optimal use of traditional media, internet-based platforms, and public engagement can build awareness, understanding, and support for policies, actions and operations.
We refine ideas, craft resonant messaging, and execute creative campaigns. We take a holistic approach, based on our clients’ unique needs and objectives, in conducting audience analysis, developing key narratives, selecting appropriate channels, and setting measurable goals. We also provide crisis planning and risk mitigation strategies for image and reputation management.
Ad—Ventures ™, trademarked and dedicated unit of Enterprise Stratagem, provides full-service advertising under one roof, from strategy to execution across broadcast, print, digital, and other channels. We build brand equity and awareness while driving sales, generating revenues, and establishing competitive advantages. We enable clients to attract and retain customers, gain insights, and adapt to evolving demands.
We provide advertising strategy, broadcast advertising, direct mail advertising, display advertising, email advertising, event advertising, influencer advertising, mobile advertising, native advertising, outdoor advertising, print advertising, search advertising, social media advertising, and video advertising.
Our expertise in policy and politics, alongside a robust government network, allows us to effectively manage complex advocacy and lobbying challenges. We provide strategic counsel, legislative and regulatory solutions, critical insights, and political interpretation to clients. We define objectives, craft step-by-step strategies, and simplify complex issues for clear and better communication to facilitate effective engagement.
Our services include advocacy communications, relationship building, capacity development, coalition formation, competitive advantage strategies, corporate advocacy, crisis management, digital advocacy, reputation enhancement, fundraising initiatives, grassroots mobilization, public policy influence, issue advocacy, legislative drafting and analysis, policy analysis, Political Action Committees (PACs) liaisons, political influence strategies, proactive stakeholders engagement, interest protection, Public-Private Partnerships (PPPs) initiatives, regulatory advocacy, initiatives for social impact and more.
Branding establishes equity, trust, differentiation, loyalty, connections, value, and recognition. We provide branding services from audit to ideation, identity creation, messaging, partnerships, content, and social media management, with researchbased strategies tailored to client needs. Strong branding enables clients to charge premium pricing, increase market share, attract investment, enhance performance, achieve social impact, and foster customer satisfaction. We build brands as invaluable intangible assets representing immense value created over time through strategic expertise.
Our offerings include brand awareness, brand culture development and employee training, brand guidelines, brand ideation, brand identity creation, brand messaging and positioning, brand naming, tagline and slogan, brand partnerships and collaborations, brand research and analysis, brand strategy development, branding solutions and consultancy, content creation and copywriting, event branding and management, packaging designs, and social media strategy and management for brands.
We assist clients at various stages of their business journey, whether they’re planning to start a new business, expand an existing one, or develop a new product or service line. We aim to help clients assess their current situation, create effective plans, optimize operations, make informed financial decisions, and operate efficiently while complying with laws and regulations. Our services include business model development, strategic planning, feasibility studies, operational improvement, supply chain management, organizational design and development, financial analysis, financial planning, risk management, IT infrastructure and technology solutions, project management, and legal and regulatory compliance.
We also provide documentation services for various business needs such as bank loan applications, registration with public and private corporations, enlisting businesses with trade and tech tax-free zones, and statutory filing with the Securities and Exchange Commission of Pakistan (SECP) and tax filing with the Federal Board of Revenue (FBR). We also assist with the preparatory work for IPO, import-export licenses, government grants and loans, foreign donations and funding, registering businesses overseas, applying for international banking services, and doing joint ventures with foreign companies.
Our integrated communication strategies establish relationships, promote products and services, support crisis management, and facilitate stakeholder engagement. Our strategies aligned with goals drive meaningful results by effectively connecting with diverse audiences across various platforms. We help clients communicate authoritatively to build trust, manage crises, support damage control and recovery efforts, and remain competitive through audience-centered, integrated approaches optimized for key stakeholders and digital channels.
Our communication services include crafting persuasive narratives for advocacy and brands, connecting with diverse audiences and stakeholders, managing crisis situations and ensuring recovery, fostering positive community relationships, leveraging digital and social media channels, promoting inclusivity and equity, designing impactful training programs, building trust and transparency with investors and the public, aligning communication with sustainability goals and driving business objectives, crafting convincing sales messages, forming strategic partnerships, establishing you as a leading voice, and more
Creativity in content distinguishes messages, captures audience attention, and initiates engagement through innovative and fresh ideas, convincing narratives, skillful use of language, and visually compelling presentations. Creative content enables unique expression, promotes innovation, and enhances the effectiveness of communications. Creative content resonates with audiences, making messages memorable and impactful. It facilitates differentiation in a crowded marketplace and drives relevance and resonance across various platforms, mediums and channels.
We, at Enterprise Stratagem, focus on crafting compelling narratives, devising visually captivating presentations, and leveraging language skillfully to engage audiences across diverse platforms and mediums. Our bespoke approach ensures that each client receives customized strategies that not only stand out in the crowded marketplace but also resonate deeply with their target audience. Whether it’s developing original concepts, refining existing content, or providing strategic guidance, Enterprise Stratagem is committed to driving relevance, resonance, and results through the power of creative content.
We create immersive, engaging event experiences that leave a lasting impression on attendees. We handle event ideation, planning, promotion, management, and evaluation to deliver ‘WOW’ experiences that are strategic and effective. Our expertise covers national and international events across research, brand activations, launches, openings, conferences, shows, sports, and more. We handle everything from start to finish to ensure seamless execution and positive interactions that exceed expectations and create fine memories.
Our services include audiovisual technology, conferences, corporate events, CSR events, cultural and recreational celebrations, diplomatic receptions, educational programs, employee engagements, event production, promotions, consultancy, logistics, exhibitions, experiential marketing, fundraising, government and political events, grand openings, press events, product launches, protocol services, public campaigns, recreational events, sponsorship management, venue and vendor management, VIP and guest management, and more.
We present expert Government Relations (GR) services focused at facilitating productive interactions and partnerships between clients and governmental entities at local, national, and international levels. We have extensive experience of driving complex regulatory environments and cultivating strategic alliances with policymakers, legislators, and regulatory bodies. We leverage our deep understanding of political dynamics and policy landscapes for advocacy strategies and actionable insights to help clients advance legislative processes, influence policy outcomes, and achieve their objectives with regulatory compliance and stakeholder alignment.
Our GR services include policy analysis, legislative advocacy, regulatory compliance, stakeholder mapping, and public affairs strategies. We provide counsel and representation to effectively engage with government officials and agencies, advocating for their interests, and shaping regulatory frameworks that support their growth and sustainability objectives. We initiate constructive dialogue and collaboration between public and private sectors for our clients to seize opportunities for partnership and innovation, and drive positive change within their industries and communities.
Information and media can be weaponized against the public interest. Differentiating between correct and incorrect information has become increasingly challenging with the proliferation of communications techniques that shape opinions, reshape narratives, influence perspectives and change behaviors. Beyond commercial interests, we specialize in creating a dynamic “information environment” to counter hostile narratives and disinformation campaigns propelled by hostile actors.
Our expertise at the intersection of communications and security helps execute highpriority campaigns countering violent extremism, polarization, insurgency, terrorism, subversion, and unlawful actors in cyber space and digital arena. We have a proven track record of driving successful military, political, economic, diaspora, youth, defence initiatives and more Our information operations cover a broad spectrum of services, solutions, products and consultancy including counter operations, cross-cultural communications, cultural sensitivity training, cybersecurity, data analytics, depolarization, digital forensics, open source intelligence (OSINT), preemptive security initiatives, public awareness, strategic partnerships, targeted messaging, digital and social media observatory along with real-time analytics, and more.
The goal of marketing and sales is creating value for all stakeholders through increased revenue, market share, sustainability, satisfaction, awareness, relationships, societal impact, and more. To meet this goal, we use optimal blend of traditional techniques such as print, direct mail, telemarketing, trade shows, and personal selling and modern techniques such as digital marketing, content marketing, influencer marketing, affiliate marketing, and mobile marketing.
We offer full capabilities and proven experience in all marketing, sales and growth services for B2C, B2B, C2C, cause-related, relationship, online, institutional, enterprise, and more. Our services cover B2B go-to-market, channel strategy, CRM, consumer sales, customer experience, customer strategy, digital marketing, distribution channels, e-commerce, growth strategy, market research, marketing strategy, communications, new products, personalization, pipeline management, pricing, product management, sales channels, consulting, enablement, management, process optimization, and strategic planning.
Politics and communications are correlated. Strategic political communications target dissemination of messages to influence attitudes, behaviors, and opinions, and grassroots mobilization. Effective strategies require understanding audiences, environments, concise messaging, optimal delivery channels, and results measurement. Media strengths and weaknesses, audience demographics, timing, and certain other factors must be considered carefully. A successful strategy defines a narrative with consistency, credibility, and coherence. Listening to audiences to understand what and how to convey is crucial. Effective strategies involve transmitting content to decision-makers, media, voters, and public in general. Traditional, digital and social media require curated strategies for each platform. Authenticity and empathy are valued, so strategies should showcase those through events, online presence, and personal outreach. We help building the communication bridges between the politicians and public enabling politicians to remain close to the public and address their concerns directly.
Our services include political and electoral advertising, audience segmentation, political branding, campaign management, coalition building, crisis communications, debates, digital and social media, events, fundraising, government relations, grassroots organizing and mobilization, image strategy, issue advocacy, lobbying, media relations, messaging, opposition research, political collateral, consulting, polling and electoral data analysis, public speaking training, reputation management, speechwriting, coaching, public outreach, and more.
Our Public Relations (PR) service are designed to enhance brand reputation, visibility, and engagement across diverse audiences and channels. We build compelling narratives, manage media relations, and execute targeted campaigns to drive desired outcomes. With a focus on building trust, credibility, and positive public perception, our PR solutions encompass crisis management, reputation enhancement, and stakeholder engagement strategies tailored to each client’s unique needs and objectives. Enterprise Stratagem’s PR service empowers clients to manage the complexities of the modern communications landscape with confidence and authority, from securing positive media coverage to establishing meaningful relationships with key influencers.
We offer PR consultancy, media relations, crisis communication, reputation management, influencer engagement, and content development. We develop cohesive PR strategies that align with our clients’ objectives and enhance their competitive positioning in the marketplace. We help clients build and maintain strong relationships with their target audience, driving brand loyalty, advocacy, and longterm success, offering them a combination of proactive outreach and strategic storytelling. We help clients effectively manage their reputation, shape public perception, and achieve their communication objectives with clarity, impact, and integrity.
Strong relationships with stakeholders such as clients, customers, employees, communities, and government drive efficacy, productivity, trust, loyalty, reputation, positive communications and business growth. Effective relations management mitigates risks, enhances collaboration, and enables competitiveness. Investing in relationships manages reputations, mitigates risks, and creates growth opportunities.
Our services cover business-to-government marketing, client and customer relations, community relations, corporate relations, donor relations, employee relations, government contractor positioning, government relations, industry relations, investor relations, legislative strategies, media relations, parliamentarian engagement, partner relations, policymaker mapping and engagement, political strategy, public policy research and analysis, public relations, regulatory advocacy, stakeholder relations, supplier relations and more.